As it prepares to open its doors for the 31st time, WIN EURASIA 2025 will act as a hub for automation’s future, showcasing technologies driving automation and sustainability. Building on its 30-year legacy, the "Focus on Automation" concept will introduce a new approach to the manufacturing industry in 2025, emphasizing not just technological innovation but also the cultural transformation of industries. The event will highlight innovations in machinery operations—the next-generation instruments of industries—while bringing them to participants and visitors. With this approach, WIN EURASIA will further the 30-year journey of automation transformation. Taking place across seven halls and covering 65,000 square meters, the WIN EURASIA Automation and Machinery Technologies Fair will feature hundreds of companies from sectors such as Electrical, Electronic, and Energy Automation, Industrial and Factory Automation Technologies, Robotic Automation and Digital Factory Technologies, Welding and Robotic Welding Technologies, and Machinery Automation and Technologies. The fair will be held at the Istanbul Expo Center from May 28 to 31, 2025.
The World’s Future Lies in Automation
In his opening remarks, MAKFED Board Chairman Adnan Dalgakıran emphasized that the WIN EURASIA Fair exemplifies Turkey’s efforts to create brands that add higher value. Highlighting the fair’s importance both locally and internationally, Dalgakıran noted the growing significance of automation: “The world is leveraging automation and economies of scale significantly. This underscores the importance of the WIN EURASIA Fair.”
The 21st Century: The Era of Organization and Collaboration
Dalgakıran stressed the need for production within the framework of economies of scale to fulfill the characteristics of an industrial society. He added, “We must encourage our companies to collaborate with competitive countries in economies of scale production.” He pointed out that the 21st century is the century of organization and collaboration, stating, “If you take pride in what you’ve done and think it’s sufficient, you’re standing in the wrong place. We live in a world where everyone can do everything. Companies that fail to establish collaborations will face significant challenges in the future. We’re entering an era where traditional production approaches—the conventional ‘small but mine’ mentality—can no longer continue. Everyone must understand this. Companies must abandon their habitual practices and orient themselves toward becoming global players by meeting the requirements of the 21st century, which is the era of organization and collaboration. To remain small means to vanish. We must all fulfill these requirements together.”
Fairs Contribute Economically to Cities and Countries
Kuika & System Optima Board Chairman Süreyya Ciliv highlighted that fairs bring people in the industry together and facilitate the sharing of innovations. Ciliv underlined that fairs provide opportunities for everyone to explore various topics and contribute significantly to the economy of the host city and country: “Organizing fairs in Turkey means more of our citizens can attend them. Therefore, I wholeheartedly congratulate the WIN EURASIA Fair team.”
Shedding Light on Industries Through the Lens of Next-Generation Innovation
During her speech at the relaunch, Hannover Fairs Turkey Deputy General Manager Belkıs Ertaşkın emphasized that with its 30-year legacy, WIN EURASIA 2025 will shed light on the future of technology and sustainability through the lens of innovation. Ertaşkın stated: “WIN EURASIA 2025, with its ‘Focus on Automation’ concept, will reveal the transformation of industries. As the regional representative of HANNOVER MESSE, the world’s most significant industrial fair, WIN EURASIA will enable the reinterpretation of industrial products and focus on technology adaptation. This year, with the addition of new product groups, we will offer participants and visitors the opportunity to explore the industry through cutting-edge products representing technologies such as communication, mobile communication, information technology, building automation, e-mobility, cloud computing, artificial intelligence, and artificial general intelligence. Our fair will serve as a platform to discuss the future and open new horizons for all stakeholders and industries.”
Following the opening speeches, the panel titled “Scalability of Automation: How Ready Are Today’s Solutions for the Future?” featured speakers such as Tezmaksan A.Ş. Group CEO Hakan Aydoğdu, Hayat Kimya Global Technology Director N. Tanzer Zeytinoğlu, Ford Otosan Quality Systems and Image Processing Systems Product Owner Mustafa Karacan, Norm Holding Board Member Ceyhun Araz, and Beko Corporate Advanced Robotic Systems Manager Raşit Yüel Gür. Additionally, during the relaunch, WIN EURASIA Project Manager Sena Mengül and Project Directors İpek Akçakaya, Arzu Fırat Özener, and Gökay Güler provided presentations about WIN EURASIA’s new format. Starting a new era in 2025 with the motto ‘Focus on Automation,’ WIN EURASIA will offer new opportunities and open the door to productive collaborations for participants and visitors with its newly added special areas and rich content.
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