NEOM, which aims to build a sustainable future in northwest Saudi Arabia, has signed a historic partnership agreement with Samsung C&T Corporation. The agreement will see the realisation of one of the world's largest automation projects, investing over SAR 1.3 billion (USD 346 million) in construction robotics.
The collaboration aims to automate rebar cage assembly with robotic welding and clamping techniques. This will enable large-scale, prefabricated reinforcing cages to be used more quickly and efficiently on construction sites. This technology, which is said to reduce labour by 80% compared to traditional methods, will save up to 40% in costs, while improving quality, enhancing occupational safety and minimising material waste.
Majid Mufti, CEO of NEOM Investment Fund, commented on this important step:
‘Sustainability is a core principle that shapes not only what NEOM builds, but also how it builds. We are pushing the boundaries of construction innovation by automating labour-intensive processes with robotics. Working with global leaders like Samsung, we are creating an environmentally responsible construction model and shaping the economy of the future.’
Under the agreement, rebar cage assembly factories will be built at NEOM. These factories will meet the needs of THE LINE, one of the region's major projects, and other important initiatives. In addition, more than 2,000 skilled jobs will be created in Saudi Arabia, strengthening the local talent pool. Demand in the global steel rebar market is expected to reach 136.89 million tonnes in 2024, growing at an annual rate of 5.74% through 2029.
Samsung C&T's Head of Corporate New Business, Hojin Jung, emphasised that this partnership will revolutionise the construction industry, while NEOM's Head of Design and Construction Sector, Bandar Ashrour, said that the project will lead Saudi Arabia's efforts to accelerate modern construction methods, increasing its global competitiveness. This partnership adds significant momentum to NEOM's innovation-driven approach to shaping modern construction methods and contributing to the region's economic growth.
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