Group CEO Eng. Saeed Ghumran Al Remeithi shared the company’s long-term vision and forward-looking strategies with Forbes Middle East and Gulf Business.
From Infrastructure to Exports: EMSTEEL’s Growth Strategy
Since its inception, EMSTEEL has aligned its operations with the UAE’s key priorities—infrastructure development, economic diversification, and job creation. Today, the company supplies nearly 60% of the country’s steel demand and has contributed to landmark projects such as the Burj Khalifa and Emirates Palace. Al Remeithi highlights that EMSTEEL’s facilities in Abu Dhabi contribute approximately 10% of the UAE’s non-oil industrial output.
The company recently launched an AED 625 million (approx. USD 170 million) Asset Development Program aimed at expanding its production capacity. The focus is on next-generation high-strength construction steels and advanced alloy products, enhancing EMSTEEL’s competitiveness on the global stage.
Sustainability and Innovation: EMSTEEL’s Green Transition
“Innovation is not just a technological advance—it is a strategic necessity for long-term sustainability,” says Al Remeithi. Between 2020 and 2024, EMSTEEL increased its R&D and innovation spending by 127%, integrating AI-powered automation, IoT-based monitoring systems, and low-carbon production techniques to enhance operational efficiency.
By 2024, 75–80% of EMSTEEL’s energy consumption came from renewable sources. A key milestone was the launch of a green hydrogen-powered pilot project in partnership with Masdar —the first of its kind in the Middle East—capable of producing 5,000 tons of green steel annually. According to Al Remeithi, the project is a significant step not only in environmental terms but also in accelerating industrial transformation, preventing approximately 3,680 tons of CO₂ emissions each year.
Additionally, a strategic partnership with Abu Dhabi-based developer Modon has enabled the deployment of low-carbon steel in construction, supporting the UAE’s vision for sustainable urban development.
Investing in People: Shaping the Engineers of Tomorrow
Al Remeithi emphasizes that investing in human capital is crucial for building the industrial workforce of the future. By nurturing engineers and technicians within its ecosystem, EMSTEEL ensures effective knowledge transfer and contributes to the development of specialized regional expertise.
Toward a Low-Carbon Industry
EMSTEEL aims to reduce CO₂ emissions from steel production by 30–40% by 2030 and achieve net-zero emissions by 2050. The company’s current carbon intensity is already 45% lower than the global average. Al Remeithi attributes this to the integration of digital twin technology, blockchain-based supply chain solutions, and advanced materials science.
Fully aligned with national strategies such as Abu Dhabi’s “Operation 300bn”, EMSTEEL positions sustainability as a core pillar for both economic and environmental development.
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