The company strengthens its strategic position in Europe with this new plant commissioned in Ploieşti, Romania. The EUR 15 million investment will be used to produce cylinder tubes, replacement tubes and monobars that will serve shock absorber manufacturers, especially in the automotive industry.
This new production facility uses high technology to finish steel tubes using processes such as short cutting, brushing and in-line washing. It is stated that this facility, which will play a critical role especially in the automotive supply chain, will make a significant contribution to Borusan Boru's production capacity in Europe. The company's investment in Romania is also supported by a state subsidy worth EUR 5.83 million.
Once operational, Borusan Boru's new service center is expected to contribute an additional USD 8 million to the company's annual revenue. Company officials emphasize that this investment will not only provide a financial gain, but also reinforce Borusan's goal of becoming a regional player in the European market.
According to Ali Okyay, Vice President of Borusan Boru, this investment will bring the company one step closer to its goal of becoming an integrated solution provider, especially in Eastern Europe. This move, which aims to be closer to customers in Europe and increase supply chain flexibility, stands out as part of Borusan's strategy to position itself as a local player in global markets.
The commissioning of this new facility in Romania not only increases Borusan Boru's production capacity, but also strengthens the company's competitiveness in the European market. In particular, regional integration and a customer-oriented service approach will enable Borusan to reach an even stronger position in the European steel pipe market with these strategic steps.
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