Aisha Steel Mills Limited (ASML), a key part of the Arif Habib Group, is one of the largest private sector investments in Pakistan's value added flat rolled steel sector. Established in 2005, ASML operates in the strategic Port Qasim area of Karachi with a modern cold rolling and hot dip galvanised rolling complex with an annual capacity of 700,000 metric tons.
The company follows the technological innovations in the industry by using Japanese, German and Austrian machinery for the production of high quality Cold Rolled Coil (CRC) and Galvanised Coil (GI). ASML's product portfolio covers a wide range of sectors such as automotive, engineering and white goods.
In addition to its successful results in the local market, ASML continues to grow by exporting to international markets such as North America, Asia, Africa, Europe and the Middle East. The company prioritises customer satisfaction by adopting high quality standards and aims to consolidate its leadership in the sector.
Recently, ASML's shift towards environmentally friendly production methods and adoption of sustainability principles have strengthened the company's image in both local and international markets. Thus, it has succeeded in attracting the attention of environmentally conscious customers. ASML's future goals include further strengthening its market position by increasing innovation and expanding its product range.
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